The Illinois Route 66 Scenic Byway is looking forward to the Spring travel season with the release of the first ever Illinois Route 66 Special Edition publication and the new 2022 Illinois Route 66 Visitor Guide. ROUTE Magazine has been selected to design both the special edition publication, and our visitor guide. Both publications will be released in March.
The Illinois Route 66 Special Edition publication is a one-of-a-kind, full color, content rich collectible publication. Within these pages, you will travel through iconic Route 66 cities in Illinois, visit nostalgic attractions and hear stories from interesting people along our historic road. Illinois Route 66 Special Edition will be available on Amazon and via the NEW store on the Illinois Route 66 Scenic Byway website (illinoisroute66.org).
The 2022 Illinois Route 66 Visitor Guide targets tens of thousands of travelers directly interested in traveling the Illinois Route 66 Scenic Byway. The guide is distributed through a comprehensive network, including Tourist Information Centers, regional Convention and Visitor Bureaus, local tourism offices, as well as attractions along the Road. The print guide will be distributed free of charge and available by digital download on the website. The 2022 Illinois Route 66 Visitor Guide is an attractive full-color, magazine-quality publication that fits in beautifully with our new re-branding campaign.
The size of the guide is new for us as well: 5.625 inches wide by 8.625 inches in height. The visitor guide will not only assist our traveler along our stretch of the road, but it is bound to become a collector piece.
Casey Claypool, Executive Director of the Illinois Route 66 Scenic Byway said, “We have been waiting with excitement to release both publications and the start of the 2022 Spring travel season seems to be the ideal time! I’m so excited to share both publications with our members and our dedicated Route 66 traveler. If you are new to Route 66, or are looking for a new adventure, both publications will be a great place to start! The nostalgia, newfound adventure and simplicity of a road trip along Illinois Route 66 is something everyone should experience.”
About our new publisher, ROUTE Magazine:
The drive at ROUTE Magazine and owner Brennen Matthews is to publish fresh outstanding content, interviews, and photography that celebrates and promotes the people, places, and history that makes Route 66 and America so unique. Stories told nowhere else. Stories that will inform, surprise, and inspire a greater appreciation for the cultural, historical, and economic value of Route 66.
Brennen Matthews, Editor of ROUTE Magazine said, “My team and I have been proud to produce the Missouri and Arizona Route 66 visitor guides and are delighted to now work with the Illinois Route 66 Scenic Byway on the creation of a fun, educative, useful guide to help motorists navigate Illinois’ enviable stretch of Mother Road. There is a great deal to discover and enjoy in Illinois. This colorful, informative guide will aid you as you motor down America’s Main Street. And if that were not enough, we are thrilled to partner together to create a very special magazine issue that will feature many of ROUTE’s most popular stories about Illinois 66. This is a great collector’s item for those who are passionate about the people, places, and history found in the Prairie State, and a wonderful opportunity for those who may have missed some of ROUTE’s in-depth articles surrounding Route 66 and more in Illinois. We encourage everyone to throw their energy and support behind the Illinois Route 66 Scenic Byway and the amazing, impacting work that they are engaged in from Chicago to Mitchell.”
https://www.routemagazine.us/
