The highlight for the Byway was winning two marketing awards at the kick-off Illinois
Excellence in Tourism Awards Dinner - Best Branding Initiative for our Interpretive
Statues project and Best Website for illinoisroute66.org. Our partner for the
Interpretive Statues award was Schmeekle Reserve at the University of Wisconsin,
who has been a Byway partner not only in the development of the Interpretive
Statues, but also with the Byway wayside exhibits and experience hubs, located all
along Illinois Route 66. Our partner for the website was BlueBolt Solutions of
Chicago, and the site was designed so that the Byway staff can easily edit and add
(Video courtesy Crowdson Creative)
The interpretive statues were designed for the Illinois Route 66 communities of
Elwood, Godley, Pontiac, McLean, Elkhart, Sherman, Gillespie, Benld and Staunton.
Various themes are interpreted, including the mining history along the Mother Road,
modes of transportation and the police who patrolled the road, lost treasures such as
the Coliseum Ballroom in Benld and the moving story of Shirley Temple's visit to the
Village of Elkhart.
The Byway website, located at illinoisroute66.org, features events, attractions,
lodging, news items, stories from the road, historical information, photo galleries,
video galleries, community profiles, maps, brochures and much more. It has a custom
search feature, a Google language translator and links to the Byway's many social
media platforms, including our ongoing Selfies On 66 social media contest.