Home/Stories of the Road /Illinois Route 66 Scenic Byway Receives Two Awards at 2016 Illinois Governor's Conference on Travel & Tourism
Illinois Route 66 Scenic Byway Receives Two Awards at 2016 Illinois Governor's Conference on Travel & Tourism
Description
The Illinois Route 66 Scenic Byway, including our staff and several board members, attended this year's Governor's Conference on Tourism in Springfield from March 21 -23. The conference has been held the last eight years in Chicago and Rosemont, but will once again be in Springfield for 2017. Cory Jobe, director of the Illinois Office of Tourism, and Bret Stawar, chairman of the Illinois Council of Convention & Visitor Bureaus, did an excellent job in putting the conference together. 

The highlight for the Byway was winning two marketing awards at the kick-off Illinois Excellence in Tourism Awards Dinner - Best Branding Initiative for our Interpretive Statues project and Best Website for illinoisroute66.org. Our partner for the Interpretive Statues award was Schmeekle Reserve at the University of Wisconsin, who has been a Byway partner not only in the development of the Interpretive Statues, but also with the Byway wayside exhibits and experience hubs, located all along Illinois Route 66. Our partner for the website was BlueBolt Solutions of Chicago, and the site was designed so that the Byway staff can easily edit and add new features. 

(Video courtesy Crowdson Creative)

The interpretive statues were designed for the Illinois Route 66 communities of Elwood, Godley, Pontiac, McLean, Elkhart, Sherman, Gillespie, Benld and Staunton. Various themes are interpreted, including the mining history along the Mother Road, modes of transportation and the police who patrolled the road, lost treasures such as the Coliseum Ballroom in Benld and the moving story of Shirley Temple's visit to the Village of Elkhart. 

 The Byway website, located at illinoisroute66.org, features events, attractions, lodging, news items, stories from the road, historical information, photo galleries, video galleries, community profiles, maps, brochures and much more. It has a custom search feature, a Google language translator and links to the Byway's many social media platforms, including our ongoing Selfies On 66 social media contest.


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